APRIL 2025
As a true passionate, Remy brings his extensive expertise in creative sound production and music curation to a wide variety of projects.
While leveraging a vast network of industry contacts his role spans from sourcing tracks to coordinating original compositions, voice-over castings, budgeting, and project supervision. Partnering with entities across the globe he oversees the sound production process with a focus on delivering impactful audio experiences.
Read on for more…
MASA: What inspired you to pursue a career in music, and how did that lead you to your current role at Hogarth & Ogilvy?
REMY: Music has always been my greatest passion. When I was a kid, I loved hearing pop-punk like Sum 41 or Blink 182 on TV decorating shows or reality TV shows for example and I was : Oh I want to do that! But honestly, I started my career in advertising by chance. After being a sound producer, becoming Head of Music at Hogarth & Ogilvy was the next logical step.
MASA: As Head of Music, what are your primary responsibilities, and how do you collaborate with other teams within the agency?
REMY: My role is first and foremost to bring process. Without a budget and a brief, we can't perform. I'm there to advise and support the agencies in the right direction and to help them translate clients’ expectations. That's when I can bring my expertise to bear and suggest the best music. After that, the classic routine : music supervision, negotiation, purchase and contract signature.
MASA: You recently worked on the "Sober Chic" campaign for Maison Perrier. What role did music play in enhancing the message and overall feel of that campaign?
REMY: The creative idea was that being sober shouldn't be seen as boring. Quite the opposite, in fact. Musically, we needed something modern. So it was cool to put in a ‘2-step mood’ track.
MASA: How do you balance the creative aspects of music production with the commercial needs of clients?
REMY: Unfortunately I'll never find my job creative enough (haha). I try to find the perfect compromise between the creative vision and the brand and its history.
MASA: Can you share an example of a project where you faced significant challenges in music production and how you overcame them?
REMY: As soon as it's an original composition, it's a challenge. To create a 30 seconds piece of work where there is sufficient variation, where the edit fits properly with the image and where the client is happy : Good luck!
MASA: How do you stay current with music trends and incorporate them into your work?
REMY: I see gigs (a lot). I listen as much as possible to what record companies, labels and agents send me - listening to as many « New Music Friday » releases as I can is a good start! To be disciplined, every week I share a playlist of 20 new releases of the week with Hogarth and Ogilvy.
MASA: What is your process for collaborating with composers and sound designers to ensure a cohesive sound across various campaigns?
REMY: 3 factors will determine which profile I contact to create sound design or music: the creative intention, the budget/planning, the agency/creative team.
My job is to carry out strategic intelligence to identify recurring elements in a brand and develop them or, on the contrary, create something new if that’s the brand’s ambition.
MASA: Looking ahead, what trends do you foresee shaping the future of music in advertising, especially in a digital landscape?
REMY: Communication is constantly evolving, as is the way we consume. From now on, you need to attract attention from the very first second. Brand/artist partnerships are one way of doing this.
MASA: And lastly, what will you be looking for when judging? What makes a piece of work worthy of a Music+Sound Award?
REMY: Originality, risk-taking, execution quality!
MASA: We can't thank you enough for sharing your wisdom, Remy. Your expertise is a huge asset to the Music+Sound Awards jury. Hope you really enjoy the experience.
