2023 JUROR
Julian Krohn Scholz & Friends Sounds
Head of Music & Audio // Ads
Hamburg, Germany
Julian Krohn created the Scholz & Friends Sounds department at Scholz & Friends in 2021. They consult companies on music supervision, artist cooperations and licensing, as well as developing and producing successful audiovisual formats. Krohn is responsible for the audio & music campaigns of brands like McDonalds, UBER, VW, Sparkasse, PayPal amongst many others.
Until 2021 Krohn served for 6 years as Creative Director Music at creative agency Jung von Matt, where he was responsible for the music strategy of brands like Vodafone, BMW, BOSCH, Douglas, EDEKA and many more.
Before his career in advertising he spent many years at Universal Music, holding positions such as A&R Manager at Island Records and Repertoire Manager at Universal Music Publishing.
He has a BA in Music Business at Popakademie Baden-Württemberg and received a stipendia from Westminster University in London for commercial music.
AWARDS:
- 8x Platinum & 4x Gold awards and several #1 chart positions with acts like Lena Meyer Landrut, Alice Merton, Unheilig, Rag’n’Bone Man
- Awarded Global Music Company Of The Year 2018
- Global Best Branded Podcast 2020, AdWeek, for ‘Hypnopolis’ (BMW)
- Won the Art Director Club of Europe Gold award in 2020 for the Sea-Watch campaign ‘When I Have To Go’ for Music & Sound
