MUSIC+SOUND AWARDS 2022

BEST USE OF PRODUCTION MUSIC IN ONLINE, VIRAL + AMBIENT ADVERTISING

Rakiety Foundation 'Houston we have a percentage to collect'

Entrant + Music Supervision: MassiveMusic, Warsaw

Track: 'You Got Me Started' by Leigh Gracie

Publisher + Label: Music House (International)

Supervisors: Christopher Sulenta, Marianna Kosch, Zofia Dutkowska + Piotr Ćwikliński

Agency: Focus Nation

Director: Nathaniel Czarnecki

Production Company: Mamy To!

Post Production Company: Znane Studio

This year MassiveMusic Warsaw won BEST USE OF PRODUCTION MUSIC IN ONLINE, VIRAL + AMBIENT ADVERTISING with the use of Leigh Gracie’s track ‘You Got Me Started’ on the Rakiety Foundation 'Houston we have a percentage to collect' spot.

Rakiety Oncology Foundation is a charity who deals with activities aimed at organizing the continuation of treatment for Ukrainian cancer patients in Poland.

MassiveMusic describe how they knew immediately it was the perfect track…

“What is the daily life of cancer patients? Every day they are suspended between the disease and everyday life. That's why we can compare their struggle to the most challenging mission in the history of humankind - Apollo 13. We were invited to this critical project to determine the musical direction and find a suitable song to emphasize the message and express appropriate emotions on the spot.

We knew right from the beginning that we wanted to convey hope through the song. This emotion is the most important for us here. We also wanted a warm sound, so we looked for pieces that had a natural warmth resulting from the use of tubes during mixing/mastering. The obvious direction for us was Soul from the 60s/70s, with just the suitable break to indicate the climax. Hearing the words "You got me started anew. In a way, you know you gave me a choice," we knew we had it. We met every one of our objectives, and the spot became complete.”

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