2025 JUROR

Emma Byford SixtyFour Music

Head of Music Strategy + Sonic Branding // Advertising

London

Emma leads global music strategy and sonic identity projects at SixtyFour Music and has shaped award-winning work for renowned brands including TikTok, Wikipedia and World Rugby. With a background spanning digital marketing, artist management and festival creative production, Emma’s work has always been rooted in her passion for the transformative role of music and sound. Her commitment to championing the power of sound even led to her hosting a podcast that delved into the profound impact that music can have on wellbeing. More recently, she has been interviewed by the BBC and Media & Marketing Czech Republic, and has shared her insights as a guest speaker at conferences including Transform Middle East and CHARGE Berlin.