MUSIC+SOUND AWARDS 2024 WINNER SPOTLIGHT

BEST SYNC IN A TELEVISION PROGRAMME

Heartstopper Season 2

Entrant / Label: AWAL, London

Label Licensing Manager: Tyler Batchelor

Music Supervisor: Matt Biffa at Air Edel

Track: ‘ur so pretty’ Wasia Project

Director: Euros Lyn

Best Sync in a Television Programme MASA 2024 winner was record label, AWAL, for the use of Wasia Project’s ‘ur so pretty’ in Season 2 of coming-of-age comedy-drama, Heartstopper 👏🏻👏🏻

The track elevates the scene to new emotional heights. Read what AWAL had to say about the far-reaching impact of the placement…

“This track was featured in the final scene of the final episode and resulted in the song reaching #2 on the UK Shazam Discovery chart and led to a +960% increase in daily streaming numbers from 28.37K on the day prior to the show’s release to a peak of 300.74K two weeks later.

The track was subsequently added to Spotify playlists including Sad Songs and The Most Beautiful Songs in the World with a further 850K streams coming from editorial in the first 4 weeks of the show’s release.

The show is critically acclaimed whilst also receiving widespread praise within the queer community for the casting, screenplay, acting and accurate portrayal of young people’s experiences, a message artists like Wasia Project are deeply aligned with, and something our team strives to deliver on in a meaningful way for our artists and their communities.

Artists placed in Heartstopper have seen Increases in consumption of more than 600%, landing many tracks from the show on Shazam viral charts in the UK and spawning dozens of playlists, TikTok creations, and unique fan interactions when these artists go on the road.”

Visit AWAL’s Site HERE