MUSIC+SOUND AWARDS 2024 WINNER SPOTLIGHT

BEST SOUND DESIGN IN ONLINE, SOCIAL + DIGITAL ADVERTISING

BEST SOUND DESIGN IN Online, Social + Digital Advertising

sponsored by sound canvas

Aston Martin Vantage ‘Engineered for Real Drivers’

Entrant / Production Company: Zelig Sound, London

Sound Designers: Harry Smith + Matthew James

Sound Producer: Breda Canning

Agency: Design Bridge and Partners

Production Company: Bipolar LA

Zelig Sound were our big winners this year of Best Sound Design in Online, Social + Digital Advertising (Sponsored by Sound Canvas) with their work on the Aston Martin Vantage ‘Engineered for Real Drivers’ spot. 

Harry Smith + Matthew James’ ground-breaking sound design creates a sonic experience that perfectly complements the car's power and elegance. Discover below how the team managed to create an award-worthy, truly immersive, audio experience…

“Created entirely in CGI, the film creates an authentic portrayal of the thrill of driving an Aston Martin, engineered for real drivers.

Our sound design and music are designed to articulate the power of the car as the Vantage comes together before our eyes, balancing the purity and precision of the car forming. First out of glass, then transmogrifying into the full, powerful, weighted luxury of the Vantage. The sound highlights the car’s stability, speed, and precision engineering, reaching a crescendo of explosive energy when, finally, the car has been fully built and driven off by Alonso.

The task was to depart from the traditional regal British Bond-esque vibe. The result is a more modern, electronic interpretation of the brand, using distorted synths and driving percussion to represent the car’s story, its power, engineering prowess and driving experience.

The pure CGI film necessitated sound design to ground the concept in reality, suspending the viewer’s disbelief, while maintaining authenticity and power. This gave us a lot of freedom and expression but simultaneously, the engine RPMs, tire peels and vibrations all had to feel very real, correct and, on the limit.”

Visit Zelig’s site HERE