MUSIC+SOUND AWARDS 2023 WINNER SPOTLIGHT

BEST SOUND DESIGN IN BRANDING

Channel 4 Masterbrand Idents

Sound Designers: Lawrence Kendrick, Culum Simpson, Jim Stewart, Kaspar Broyd, Adam Smyth, Joe Wilkinson, Adam Hare, Will Cohen + Mike Bamford at String and Tins, London

Supervising Sound Editor: Will Cohen

Sound Producers: Laura-Leigh Smith + Rachel Hough

Voiceover Artist: John Joseph Holt

Agency: 4Creative

Executive Creative Director: Lynsey Atkin

Directors: Saman Aminzadeh, Optical Arts, Bafic, Michael Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic, James Allen, Verity May Lane, Maria Lax, The Line Animation Studio, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith Studio + Daniel Wolfe

String and Tins…

“This was an incredibly special project comprising of 25 idents for Channel 4 playing in sequence.

Each sound designer was given a few of them to design, before sound supervisor Will Cohen brought them all together in the mix with the poem.

We recorded a large amount of bespoke sounds for the project, both on the shoot locations and in the studio, using a pair of Sanken CO-100K microphones, capable of reaching high frequency content unavailable to most conventional microphones. This provided excellent source material for extreme time stretching.

Each ident was considered in great detail for its sonic experience, both as an individual film and in the context of the whole sequence.”

Just brilliant.

Visit String and Tin’s site HERE for more info